The Download

1. Introduction to Greenfield/Belser
a. overview of Greenfield/Belser history
b. general studio procedures (alarm, fax, copies etc.)
c. studio tour
d. studio functions (overview of the different departments and personnel)
e. introduction to Clients & Profits
f. how we estimate and how we bill with brief intro to Estimaker

2. Marketing of Greenfield/Belser
a. how Greenfield/Belser markets itself to both prospects and clients (PR, speeches, conferences, writing, Big ideas etc.)
b. prospect to client life cycle
c. proposals (what’s included, how they are put together)
d. contests (how and why we enter, which contests are most important to us)
e. review of the marketing server and how to find things

3. Introduction to the legal marketplace and Greenfield/Belser clients (both legal and non legal)
a. how a law firm is structured
b. who are a law firm's clients
c. titles within a law firm (who are the players)
d. review of major practice areas (what’s IP etc.)
e. major Greenfield/Belser clients (overview of what they do and who are the key players)

4. The interview process
a. how we schedule them
b. who we interview
c. typical questions
d. the brand platform
e. the summary of notes
f. where to find them for each client
g. typical mistakes and quality control issues (the importance of spell check and 2-to-go)
h. review of Everything (what’s inside and where you can find it)

5. The identity process
a. review of identity estimates
b. the logo dump
c. lochness logo
d. 10,000 typefaces
e. presentation procedures (review of checklists)
f. engraving v. offset printing
g. typical mistakes and quality control issues (the importance of spell check and 2-to-go)
h. review of Everything (what’s inside and where you can find it)

6. The advertising process
a. review of advertising estimates
b. different types of ads we produce (sponsorship, display, announcement)
c. the major publications we design for
d. media planning (what services we offer our client)
e. how to read ad specs
f. ad resize procedures
g. typical mistakes and quality control issues (the importance of spell check and 2-to-go)
h. review of Everything (what’s inside and where you can find it)

7. The brochure/annual report process
a. review of estimates
b. difference between annual review and firm brochure
c. practice made perfect (what we are selling), procedures to make it happen
e. the proofing process: what are the client’s responsibilities, what are ours?
f. managing photo rights (how the process works)
g. getting it printed: working with Print Production
h. typical mistakes and quality control issues (the importance of spell check and 2-to-go)
i. review of Everything (what’s inside and where you can find it)

8. The web process
a. review of estimates
b. review of web binder (from kick off to maintenance period)
c. what you can and cannot do with your InDesign files (review of checklist)
d. demo of PNC
e. typical mistakes and quality control issues
f. review of Everything (what’s inside and where you can find it)