San Jose Business Journal

San Jose, California |  4/20/2007

Bizjournals is the new media division of American City Business Journals, the nation's largest publisher of metropolitan business newspapers. It operates the Web sites for each of the company's 41 print business journals.

At the San Jose chapter, Burkey will present Deductive Branding. This presentation takes you through positioning research being used by professional service firms—research that replaces intuition and internal opinions with marketplace fact. The results are positioning and marketing programs that are acceptable to the firm and the market.