LMA Midwest Chapter

Chicago, Illinois |  9/28/2007

As the Legal Marketing Association’s first chapter, LMA Chicago’s primary objectives are to provide valuable career development assistance and to promote the professional achievements of law firm marketing professionals throughout the Midwest. LMA continually strives to present first-class, superior quality educational programming, conferences, networking and social events, instructive resources, such as white papers and articles and pro bono opportunities to its members.

Joe Walsh was selected to present Practice Made Perfect: More, Better and On-Demand at the Midwest Chapter's 2007 Annual Conference on Friday, September 28th at 2:30pm. His presentation teaches how to create an entirely new approach to creating practice descriptions, focusing on the parts that make up the whole, on the scanning reader (the only kind there is) and on how to keep practice descriptions current.