2009 Americas Regional Meeting (Terralex)

W Hotel, Mid-town Atlanta |  4/23/2009

Joe will be presenting Master the 30 Second Speech—Conversational Branding at 12:15 on Thursday, April 23.

Learn a powerful branding technique to prepare lawyers to market and recruit more effectively. Lawyers learn to describe the firm in 30 seconds (the elevator pitch), 3 minutes (the airplane talk) and 30 minutes (formal sales presentations):

The 30/3/30 gives a simple, distinct and memorable storytelling framework that helps describe the firm in short conversations. Properly constructed, the 30/3/30 also guides listeners to the benefits that the firm can bring them. The 30/3/30 is branding that walks and talks.