LMA Capital Chapter 2009

Grand Hyatt, Washington DC |  5/19/2009

In "The Fifth Dimension: Honing In on Your Targets With Online Media Buying and Video Killed the Radio Star," Burkey and Joe will explain to the Capital Chapter that the online experience has changed yet again.

They will note that the four biggest advertising media channels—print, television, radio, and outdoor—now compete with a fifth, the digital channel, for the advertising dollar, since purchasers spend so much time online. Marketers need to understand the digital channel and how to use it well, and this is easier said than done.

Burkey and Joe will set forth best practices in this area, including the need to integrate online and offline efforts.

The presenters will also explain how, as bandwidth swells and resolution increases on the Internet, static images are giving way to online video. Seminars, interviews and process explanations all occur online. Burkey and Joe will tell the audience what major law firms and consumer companies are doing in this area to lead the way, and how some are already falling behind.