LMA Virginia Chapter

Richmond VA (Omni Hotel) |  2/25/2010

The four biggest advertising media channels—print, television, radio and outdoor—now compete with a ubiquitous and rapidly changing fifth, the digital channel, for your advertising dollar because your buyers and influencers are spending more and more time online. As a service marketer building a brand, service offering or recruitment campaign, you not only have to understand the digital channel, you need to learn how to use it well. This is easier said than done.
 
Attendees will learn:

• Why smart money is finding its way to online campaigns

• Where and how often executive-level targets go online

• The different types of online ads and their associated strengths and weaknesses

• Best practices, including the need to integrate online and offline efforts.