LMA Philadelphia Chapter

Philadelphia, PA |  3/18/2010

The four biggest advertising media channels—print, television, radio and outdoor—now compete with a fifth, the digital channel, for the advertising dollar, since purchasers spend so much time online. Marketers need to understand the digital channel and how to use it well, and this is easier said than done.

The speaker will set forth best practices in this area, including the need to integrate online and offline efforts.

At the completion of the program, the participants will be able to:

1. Identify why smart money is finding its way to online campaigns
2. Recognize where and how often executive-level targets go online
3. Communicate the different types of digital marketing campaigns and their associated strengths and weaknesses
4. Understand best practices, including the need to integrate online and offline efforts.