ACLEA 46th Mid-Year Meeting

Orlando, FL (Loews Portofino Bay Hotel) |  2/2/2010

The future of interactive media is not about gadgets and gizmos but about the fundamentals of communications. Sites are designed for a purpose (to have an online presence) but seldom with a purpose—to brand your firm. Even those that think they are doing this frequently fail by not paying attention to the basics. Here you will learn an advanced approach to the basics of designing a brand-strong site that: stirs emotions, builds interest, generates involvement, develops appetites, establishes credibility and trust, and persuades the viewer to take action.