In 2001, The Brand Research Company and Greenfield/Belser completed three months of in-depth telephone surveys with professional services buyers at random to learn how they found and worked with service providers on the Web. Our findings changed the way we designed sites and provided valuable insights into the Web behavior of American business executives.
In 2009, we did it again! Learn how, how often, where, when and why professional services buyers search for and work with firms like yours. Better understand Web site preferences and pet peeves. And use this knowledge to improve your overall Web presence.