LMA Southwest Chapter

Phoenix, AZ |  5/20/2010

The most recent research on the human brain pinpoints the sources of decision-making and motivation. Researchers are applying that work to the science of marketing. Understanding how the brain works is key to understanding all marketing, but is particularly relevant to advertising. Why? Because so much advertising is directed to the wrong part of the brain.

At the completion of the program, the participants will be able to:

1. Understand cogent theories and language they can use to collaborate with creative partners
2. Recognize how to convince their left brain managers how the firm can do the right thing—and why!
3. Have an improved understanding of how the brain works in relation to marketing.