Finding and Choosing Professionals on the Web

Webinar |  2/17/2010

Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presented Greenfield/Belser’s and The Brand Research Company’s recently completed findings drawn from an online survey of executive-level buyers of accounting, consulting and legal services across the U.S. It covered how, where and what they search for online as they consider firms like yours.
 
On February 17, Burkey Belser and Sue Stock Allison shared these primary research results and insights about how to adapt your Web site and digital strategies to align with buyer habits.
 
Participants learned that executive-level buyers are online in droves and…

• Why search engines are critical and which keywords they target

• How online behavior has changed offline habits in the past five years

• Which Internet sources are considered the most important in their searches

• Why the quality of an organization's Web site is critical

• The path buyers take when they reach a site

• How buyers are using social media, blogs, video and e-communications

• And more critical information about buyers online.

This webinar is now available in segments on YouTube.