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Issue 22
Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead
By Burkey Belser and Sue Allison
We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.
Issue 21
Your Client Feedback Program May Not Lead to Satisfied Clients
By Sue Allison
I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”
Issue 20
In Client Interviews, How Questions Are Asked Really Matters
By Greg Newman
In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?
Recent Posts
Video Killed the Radio Star (The Sequel): Using Video on Your Web Site
By Joe Walsh
Posted on 02/18/09 at 11:46 am
If video killed the radio star, online video will eventually beat down the slumbering mix of text and photos on most modern Web sites. Thank goodness.
The evidence is everywhere.
- Overall, growth in online video is robust, increasing 45 percent in 2008 from the year prior to 13.5 billion total monthly views. Thanks, YouTube!
- B2B and B2C marketers in the U.S. will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV. Most place it first on their digital marketing to-do list, topping social networking, podcasting and the like.
- More than two-thirds of respondents said they would focus their budgets on online video this year.
- More than one-half of respondents are also expected to be implementing or extending an online video project in Q2 2009. Less than one-third said they were doing so currently.
- Roughly one in four top 100 law and top 50 accounting/consulting firms use video on the Web today (mostly on career sections of firm Web sites or recruiting specific sub-sites).
Speaking of recruiting, it’s important to note that videos are not only for the young and young of heart. While Generation Y (ages 18–32) has the highest percentage of people using the Web for watching and downloading videos, Pew Research reports that nearly the same percentage of Generation Xers (ages 33–44) and almost half of Young Boomers (ages 45–54) watch online video.
So more online video is inevitable. Getting yours watched and remembered is not.
Tags: Recruiting, Video, Web Design
