Tags
- Advertising
- AdWords
- Art Direction
- Banner Ads
- Blogging
- Branding
- Carbon Footprint
- Client Loyalty
- Design
- Event Planning
- Google AdWords
- Google Analytics
- Holiday Card
- Information Design
- Innovation
- Legal Industry
- Marketing
- Media Buying
- MySpace
- Online Advertising
- Online Communications
- On Technology
- Positioning
- Print Communication
- Professional Services
- Public Relations
- Recession
- Recruiting
- Research
- ROI
- Science
- Seminars
- SEO
- Site Usability
- Social Networking
- Sustainability
- Thought Leadership
- Video
- Web 2.0
- Web Design
- YouTube
Issue 22
Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead
By Burkey Belser and Sue Allison
We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.
Issue 21
Your Client Feedback Program May Not Lead to Satisfied Clients
By Sue Allison
I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”
Issue 20
In Client Interviews, How Questions Are Asked Really Matters
By Greg Newman
In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?
Recent Posts
What B2B Marketers Can Learn from the Nutrition Facts Label
(Besides How to Eat Better)
By Joe Walsh
Posted on 04/08/09 at 11:21 am
Since you’re on our list, we guess you know Greenfield/Belser focuses on professional services branding—it’s largely what we’re known for. However, outside of the design field itself, fewer people know that we designed the Nutrition Facts labeling program that appears on 6.5 billion food packages in America and has made its way around the world as a global standard for nutrition labeling.
I should care?
We believe so. Not to applaud (well, don’t let us stop you!), but to recognize that three major principles of the Nutrition Facts design connect directly to the effectiveness of your marketing and sales materials. The Nutrition Facts label is:
1. Customer/client focused. Most B2B communications are about the firm. They describe what you do, not how you help. This is a big, big distinction. Sure, the information contained in each label is about the food’s ingredients, but more importantly, it’s about the buyer’s needs!
Tags: Information Design, Nutrition Facts
