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Archive for May, 2009
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Info Graphics Overcome Too Much Information
Posted on May 26, 2009 at 1:38 pm
Today it’s easy to be overloaded by information. To combat the bombardment of world news, trends, and trivial facts, a specialized field of graphic design has flowered with the promise to help marketers make your word-centric Web sites, PowerPoint presentations, pitch material and other communications more compelling and easier to absorb. The field sometimes called [...]
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Listen to What Your Analytics Tell You
Posted on May 26, 2009 at 12:08 pm
You’ve heard the analogy, building a web site is like building a house. And it takes just about as long to do it well. As a result, after investing the time, expense and emotional capital to get the job done, most professional service firms simply move into their new site and do minimal upkeep. Some [...]
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Is Your Core Message Invisible?
Posted on May 18, 2009 at 4:48 pm
Follow up to “What’s Your Takeaway?“ Is your core message is invisible? Doesn’t really matter whether it’s an ad or a Web site or a spread from a brochure. We can be on message, but the message is lost in a headline that competes with other copy or other visuals or a fractured layout. The [...]
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“What’s Your Takeaway?”
Posted on May 18, 2009 at 4:48 pm
We were chatting in our studio the other day about art direction. The question in front of us was how to give direction in a way that helps designers or writers correct the work by themselves. But I realized the conversation also applies to professional services proposals and pitches. It applies to a consultant’s recommendations [...]
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butallthegoodnamesarealreadytaken.com
Posted on May 18, 2009 at 1:03 pm
Ok, I finally have my Web site built. Great! I also have a name in mind for it. Oops! Too late. All the words in the dictionary were taken by 1996. Most common phrases were taken shortly after that. The most exotic word combinations are long gone as of this date. So, how do I [...]
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Twitter and Corporations
Posted on May 17, 2009 at 5:10 pm
The Wall Street Journal recently ran a story on corporate blogs and how “twittering” employees must be aware of running afoul of SEC regulations. According to the Society for New Communications Research, 81 of Fortune 500 companies have public blogs. Twenty-three of those blogs lead directly to corporate Twitter accounts. With large corporations like Johnson [...]