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Archive for June, 2009
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So, What Do You Do Again?
Posted on June 29, 2009 at 4:20 pm
It is crucial in today’s market or any to communicate a unique message that clearly defines your business. And what do you think the forms the foundation getting that message across while distinguishing you from your competitors? You guessed it. A logo. A good logo. Seriously. If your logo looks professional your business looks professional. [...]
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Social Media Is Growing Up
Posted on June 15, 2009 at 3:07 pm
According to a recent Harris Interactive study and reported in AdWeek, the largest growing demographic of social media users are people aged 45+. This makes sense. Younger people took to the medium early and joined in the early stages. Older people did not. Now older people are coming in at numbers that stagger. Whether their [...]
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Web 2.0 Might Get You Found but Not Remembered
Posted on June 5, 2009 at 3:37 pm
I sat in the audience at a web 2.0/social media presentation recently with the goal of trying to figure out the best way forward for our clients and our own business—yes, GB blogs, tweets, links in, buys adwords, follows analytics, etc … but we always look to be better.
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Tag Clouds Drift Over New Horizons
Posted on June 4, 2009 at 1:32 pm
The rapid rise of blogs has given birth to a new and extraordinarily efficient piece of information design—the tag cloud. A “tag cloud” visually depicts the relative frequency with which keywords are tagged on a site by users. The more frequent, the bigger the tagged keyword becomes. (Visit Wikipedia for a more precise definition.)
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Average Marketing Budgets and Expenditures for the Legal and Accounting Industries
Posted on June 3, 2009 at 11:15 am
In response to a client question about average marketing budgets and expenditures for the legal and accounting industries, I conducted some research with the help of the Association for Accounting Marketing (AAM), the Legal Marketing Association (LMA) and a good old-fashioned Google search.
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A Course in Social Networking
Posted on June 1, 2009 at 10:33 am
Nothing could be more topical for professional services marketers than social networking. While the jury is out on the effectiveness of these tools, none of us is willing to sit on the beach while the Next Big Wave washes over us. So, let’s explain to your folks why you have carpal thumb syndrome.