We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.
I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”
In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?
Posted on 07/10/09 at 9:40 am
The annual Mendelsohn Affluent ($100K+)Survey is a consistently valuable tool for professional services marketers. Over 23 million fall into this sparkling category. Breaking down the groups further reveals three higher affluence subsets:—combined household incomes of (1) $250,000+ (2,525,000), (2) folks with $1 million+ in liquid/investable assets like CDs, stocks, bonds, mutual funds etc. (2,672,000) (3) and finally people who fall under both categories (1,029,000.)
Tags: Advertising, Google, Marketing