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Issue 22

Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead

By Burkey Belser and Sue Allison

We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.

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Issue 21

Your Client Feedback Program May Not Lead to Satisfied Clients

By Sue Allison

I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”

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Issue 20

In Client Interviews, How Questions Are Asked Really Matters

By Greg Newman

In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?

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Recent Posts

Highlights From the 2009 Mendelsohn Affluent Survey

By Neil Williams

Posted on 07/10/09 at 9:40 am

The annual Mendelsohn Affluent ($100K+)Survey is a consistently valuable tool for professional services marketers. Over 23 million fall into this sparkling category. Breaking down the groups further reveals three higher affluence subsets:—combined household incomes of (1) $250,000+ (2,525,000), (2) folks with $1 million+ in liquid/investable assets like CDs, stocks, bonds, mutual funds etc. (2,672,000) (3) and finally people who fall under both categories (1,029,000.)

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