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Archive for August, 2009
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Google Goes Old School
Posted on August 21, 2009 at 2:25 pm
Much has been written by many about the shift from traditional to online advertising, including us. In previous posts, we shared the logic and Google-fueled numbers behind the trend, along with advice for what to do about it. Amid all the understandable new media clatter, this article caught my eye the other day in The [...]
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My New BFF: Tony Hsieh of Zappos
Posted on August 18, 2009 at 12:36 pm
Once upon a time I resisted Twitter. My affair with micro-blogging began mostly as an experiment. At first, the whole idea felt narcissistic. Who cares what I’m doing right now? Can one say anything meaningful in 140 characters? Nevertheless, I joined Twitter and wrote a few cryptic posts about the mundane things happening in my [...]
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Content is King
Posted on August 7, 2009 at 2:53 pm
The World Wide Web is a vast universe, proliferated with Web sites, social networks and interactive media. All of them are created with one goal in mind: to deliver information. And by “information”, I don’t mean long narratives or factual data. Whether it’s in the form of video, a Facebook profile or an interactive portfolio, [...]
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In Client Interviews, How Questions Are Asked Really Matters
Posted on August 6, 2009 at 9:47 am
In our recent “Marketing Hope” survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That’s a smart move in any economy. But how do you extract the most value from those interviews?
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What To Do About Twitter?
Posted on August 3, 2009 at 9:47 am
Everyone’s trying to figure out what to do with Twitter. Here’s a comment from an interested party who quit the game, “And then, about a month ago, we collectively decided to kill the account(twitter). It just didn’t fit our DNA or our needs. ” What do you think about Twitter? Get a life or get [...]