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Archive for October, 2009
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Digital Marketing: The Facts and Future of Professional Services Marketing
Posted on October 27, 2009 at 11:50 am
Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI? On October 22, we set forth [...]
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Marketing Hope Is Alive and Well: Top Firm Marketers Reveal Their Plans for the Year Ahead
Posted on October 14, 2009 at 3:32 pm
We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA’s Law Practice magazine.