brand thinking blog

Brand Thinking Blog

Archive for November, 2009

  • Rising to the ACC Value Challenge

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    Posted on November 30, 2009 at 12:22 pm

    No headline news here, but the economic times have brought the value all professional service firms deliver to clients into sharp focus. Example: In the legal sector, organizations like the Association of Corporate Counsel (ACC) have given new voice and clarity to the conversation about value. In fact, the ACC’s Value Challenge issues a clarion [...]

  • What the Web Will Look Like Tomorrow

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    Posted on November 13, 2009 at 5:22 pm

    http://www.youtube.com/watch?v=lHxub_yQfig Those of you who attended G/B’s Webinar last month, Digital Marketing, will find this broadcast by Eric Schmidt, CEO of Google, a very relevant follow-up. In fact, we’re going to tell anybody who’s at all interested in a successful business that they MUST watch this. But it’s going to take 45 minutes of your [...]

  • The Washington Post Is Dead

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    Posted on November 6, 2009 at 4:11 pm

    It always amazes me that clients hire bad designers. Most often one hears, “We just couldn’t afford them” as the disheartened synopsis. At the same time, that comment makes me want to ask “Who can afford to hire a bad designer?” Their work just goes unnoticed, fails to communicate, fails to engage, fails to sell. [...]