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Archive for January, 2010
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Perspective Matters, So Does Screen Size
Posted on January 27, 2010 at 2:30 pm
Nobody understands the importance of user perspective better than Google. While undertaking advances in social networking and information sharing, Google is always mining data to improve the user experience. Enter Google Labs Google Labs are the testing grounds where the search-engine giant stores its applications-to-be so that interested users can try them out. By placing [...]
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Next Webinar (Part 1 of 3): Finding and Choosing Professionals on the Web
Posted on January 25, 2010 at 6:22 pm
Join us for our next Webinar: Finding and Choosing Professionals on the Web (Professional services buyers speak again) Wednesday, February 17; 2:00–3:00 PM EST Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presents Greenfield/Belser’s and The Brand Research Company’s [...]
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Age Doesn’t Matter (Really!) in Social Media
Posted on January 25, 2010 at 10:22 am
No, I’m not writing about the 47-year old man leering after teenage girls on Facebook. Forrester Research, a respected source of online research, just published a study this week about the new demographics of social media (“Introducing The New Social Technographics”). While their report focuses on a newly defined technographic segment—the Conversationalists (which, BTW, are [...]
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Walking to Work
Posted on January 22, 2010 at 10:54 am
So I got this mini HD video camera over the holidays, and I’m obsessed. My mind is spinning with ideas for videos as I film clips that I edit later on my desktop. Short movies to post to YouTube and my iPod. Ahh, technology! In this particular video sketch, I decided I would record my [...]
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Social Media, Haiti and Your Firm’s Efforts to Help
Posted on January 19, 2010 at 3:39 pm
Nielsen’s BlogPulse reports “unprecedented 3% of all total blog content” dominated by Haiti earthquake. Last week’s devastating earthquake in Haiti has put a spotlight on both profound suffering and incredible generosity. The official White House Twitter feed reports that $8 million dollars has been donated through online channels alone to the Red Cross (this is [...]
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What Professional Services Firms Can Learn From Avatar (that would be the film, not the earthly deity)
Posted on January 13, 2010 at 5:23 pm
Image Credit: Twentieth Century Fox Corporation Avatar has been a runaway blockbuster hit of the holiday movie season. Of course it is a film with spectacular visual effects, amazing new technologies and an original story, but we marketers also find it notable for its smart use of social media. Avatar isn’t the first film to [...]