Tags
- Advertising
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Issue 22
Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead
By Burkey Belser and Sue Allison
We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.
Issue 21
Your Client Feedback Program May Not Lead to Satisfied Clients
By Sue Allison
I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”
Issue 20
In Client Interviews, How Questions Are Asked Really Matters
By Greg Newman
In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?
Full Article
Next Webinar (Part 1 of 3): Finding and Choosing Professionals on the Web
By Burkey Belser and Sue Allison
Posted on 01/25/10 at 6:22 pm
Join us for our next Webinar:
Finding and Choosing Professionals on the Web
(Professional services buyers speak again)
Wednesday, February 17; 2:00–3:00 PM EST
Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presents Greenfield/Belser’s and The Brand Research Company’s recently completed findings drawn from an online survey of executive-level buyers of accounting, consulting and legal services across the U.S. It covers how, where and what they search for online as they consider firms like yours.
Join Burkey Belser and Sue Stock Allison on February 17th at 2 PM as they share these primary research results and insights about how to adapt your Web site and digital strategies to align with buyer habits. All delivered in a 60-minute Webinar on your own desktop.
You will learn that executive-level buyers are online in droves and…
- Why search engines are critical and which keywords they target
- How online behavior has changed offline habits in the past five years
- Which Internet sources are considered the most important in their searches
- Why the quality of your Web site is critical
- The path buyers take when they reach your site
- How they are using social media, blogs, video and your e-communications
- And more critical information about your buyers online.
Register Now! Reserve your Webinar seat at: https://www2.gotomeeting.com/register/586345346
Tags: Online Communications, Professional Services, Research
President
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.
Sue Allison
Managing Director
Sue Stock Allison, managing director of The Brand Research Company, has conducted market research for professional services firms, major corporations and associations since 1984.
