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Archive for March, 2010
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Finding and Choosing Professionals on the Web
Posted on March 24, 2010 at 3:35 pm
You will learn how executive-level buyers: 1. Search online, how often and why. 2. Use search enginges and keywords. 3. View and value your website. In less than 15 years, the Internet has fundamentally changed the way we do things: The way we shop, stay current, gather information, build relationships and networks, and do business. [...]
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Healthier Communications
Posted on March 24, 2010 at 9:15 am
Whether you like the landmark U.S. health care bill or feel otherwise about the legislation (and politics behind it), BBC’s online reporting of the news does a fine job of using information graphics to frame and explain the problem. Follow this link: http://news.bbc.co.uk/2/hi/americas/8580192.stm; and have a look at the series of three illustrations at the [...]
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Digital Marketing 2010
Posted on March 22, 2010 at 4:28 pm
Download your copy of Digital Marketing 2010, our latest research on Finding and Choosing Professionals on the Web. Webinar series Earlier this month, Greenfield/Belser (and The Brand Research Company) completed a three-part webinar series on digital marketing. View the seminars on YouTube from your own desktop: Finding and Choosing Professionals Designing the Interactive Experience Pioneering [...]
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Three Questions That Will Change Your Business in 2010
Posted on March 16, 2010 at 3:42 pm
A couple of weeks ago I was asked to visit Charlotte, NC (thanks to my friend, Bob Silvy) to join the publisher’s retreat of the American City Business Journals. (That’s right. Your local business journal. There are 53 nationwide.) Three of us took the podium representing banking, real estate and legal, three of the leading [...]
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LMA “Your Honor Award” Winners Announced
Posted on March 11, 2010 at 4:01 pm
This just in! We extend congratulations to the following clients for being named “Your Honor Award” winners by the Legal Marketing Association: Choate Hall & Stewart LLP (Events, 3rd place) Gesmer Updegrove LLP (Website, 1st place: View video of the announcement here.) Hemenway & Barnes LLP (Identity, Honorable Mention; Firm-wide, office or practice group brochure, [...]
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Third Webinar (Part 3 of 3): Posted on YouTube!
Posted on March 8, 2010 at 2:02 pm
Our latest webinar, “Pioneering the Digital Relationship,” is now available in segments on YouTube. On March 3, Gayatri Bhalla presented this third and final webinar of our three-part series on digital marketing. She discussed how a digital strategy—using tactics such as search marketing and social networking—can amplify your brand message and reach the right prospects [...]