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Issue 24

Finding and Choosing Professionals on the Web

By Joe Walsh and Sue Stock Allison

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Issue 23

Conceiving and Raising Brands

By Burkey Belser

Lately—well, in the last 20 years or so—we’ve noticed many of the brands we’ve created go astray. All the money, time and effort spent in creating the brand is forgotten, as the brand grows older. Recently—well, in the last year or so—we’ve determined to take a close look at this drift in order to help our clients sustain their brands.

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Issue 22

Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead

By Burkey Belser and Sue Stock Allison

We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.

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Full Article

LMA “Your Honor Award” Winners Announced

By Burkey Belser, Gayatri Bhalla and Joe Walsh

Posted on 03/11/10 at 4:01 pm

This just in! We extend congratulations to the following clients for being named “Your Honor Award” winners by the Legal Marketing Association:

  • Choate Hall & Stewart LLP (Events, 3rd place)
  • Gesmer Updegrove LLP (Website, 1st place: View video of the announcement here.)
  • Hemenway & Barnes LLP (Identity, Honorable Mention; Firm-wide, office or practice group brochure, 2nd place)
  • Lewis and Roca LLP (Advertising, 3rd place)
  • Nixon Peabody LLP (Practice development, 2nd place)
  • Steptoe & Johnson PLLC (Announcement, 3rd place)

Last year, nine of our clients were awarded the following distinctions:

  • Choate Hall & Stewart LLP (Events, 2nd place)
  • Clifford Chance LLP (Recruiting, 2nd place)
  • Faegre & Benson LLP (Website, 3rd place)
  • McMillan LLP (Identity, 3rd place; Events, 1st place; Advertising, 1st place)
  • Nixon Peabody LLP (Market research, 3rd place)
  • Practising Law Institute (Identity, 2nd place)
  • Poyner Spruill LLP (Firm-wide, office or practice group brochure, Honorable Mention)
  • Sterne, Kessler, Goldstein & Fox PLLC (Website, 2nd place)
  • WeirFoulds LLP (Website, 1st place; Announcement, 1st place)

Congrats to all our award-winning clients. To learn more about our work, click here.

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About Burkey Belser

President

Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.

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About Gayatri Bhalla

Principal, Interactive Strategy

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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About Joe Walsh

Principal

Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.

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