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Issue 24

Finding and Choosing Professionals on the Web

By Joe Walsh and Sue Stock Allison

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Issue 23

Conceiving and Raising Brands

By Burkey Belser

Lately—well, in the last 20 years or so—we’ve noticed many of the brands we’ve created go astray. All the money, time and effort spent in creating the brand is forgotten, as the brand grows older. Recently—well, in the last year or so—we’ve determined to take a close look at this drift in order to help our clients sustain their brands.

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Issue 22

Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead

By Burkey Belser and Sue Stock Allison

We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.

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Full Article

Third Webinar (Part 3 of 3): Posted on YouTube!

By Gayatri Bhalla

Posted on 03/08/10 at 2:02 pm

Our latest webinar, “Pioneering the Digital Relationship,” is now available in segments on YouTube.

On March 3, Gayatri Bhalla presented this third and final webinar of our three-part series on digital marketing. She discussed how a digital strategy—using tactics such as search marketing and social networking—can amplify your brand message and reach the right prospects and clients at the right time. More specifically, attendees learned how SEO, SEM and social media would play a role in their firm’s future.

Be on the lookout for Digital Marketing 2010, which will be sent to registrants of our webinar series.

Connect with us and others that participated in this webinar:

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About Gayatri Bhalla

Principal, Interactive Strategy

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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