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Archive for April, 2010
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Seeing Stars: How to Stand Out in the Firmament
Posted on April 30, 2010 at 10:50 am
I have to stop thinking of our website as the center of our marketing universe. It’s simply no longer the case. Recently, I was looking up at the night sky when it occurred to me that the canopy of stars above me is very much like the Internet. There are, after all, more than 150,000,000 [...]
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Marketing and Sales Live Side By Side in Most Companies
Posted on April 8, 2010 at 4:08 pm
Image Credit: The CMO Survey The pendulum between marketing and sales swings wildly in law firms, in particular—an exasperating “thituation,” as Sylvester would say. So it was gratifying to see these results from a CMO survey sponsored by the American Marketing Association and Duke University (thecmosurvey.org). There is no fight between marketing and sales any [...]