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Archive for June, 2010
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Thinking Beyond Headshots
Posted on June 29, 2010 at 4:12 pm
We’ve all seen them before: Poorly lit, sterile blue background, noticeably uncomfortable black suit, awkward expression. What I’m referring to here is the dreaded FAILED CORPORATE HEADSHOT. These nasty little buggers have been haunting the marketing materials of some of the smartest companies in the world for nearly a century now. More recently, they’ve managed [...]
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“LMA Core Competencies” Series: Branding
Posted on June 10, 2010 at 12:44 pm
This article appears as it was seen in the Legal Marketing Association‘s Strategies magazine in April/May 2010: In the March 2010 issue of Strategies, the LMA International Education Committee introduced five of the 10 core competencies. As Amy K. Smith, co-chair of the committee explained in her article: “The Core Competencies are the common threads [...]
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Designing an Effective and SEO-Friendly Website
Posted on June 4, 2010 at 3:46 pm
You will learn: 1. How SEO works. 2. Guidelines to SEO success. 3. Steer clear of “black hat” tactics. There are several steps you will need to take when preparing, planning and executing your site that will make—or break—the success of your rankings in Google and other search engine results. Search Engine Optimization (SEO) should [...]