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Archive for July, 2010
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Digital Suspicion and the Old Spice Man
Posted on July 30, 2010 at 2:08 pm
A great deal has been written about the overwhelming success of the Old Spice Man television and social media campaign. It has re-energized a flagging brand, pushed Old Spice ahead of Axe at the finish line and resulted in a staggering 107% increase in sales last month. But in terms of traditional markers of marketing [...]
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The Recovery Is Harder Than the Recession
Posted on July 27, 2010 at 9:16 am
The Great Recession was hard enough. We had to let good people go. My guess is you did, too. We know marketing departments were decimated in general. All that was painful and grossly unfair. Who would have thought the recovery could be harder? Stressful times when the entire world worried about survival, jobs, the future. [...]
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Pioneering the Digital Relationship
Posted on July 22, 2010 at 3:11 pm
You will learn: 1. Why a website alone is NOT a web presence. 2. How to connect your website, blog, social network, search strategy and more. 3. How to begin to layer digital into your client and prospect relationships. A marketing communications plan is akin to a constellation: Dozens of tactics in a synchronized orbit [...]
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Sometimes Perceptions Are Better Off Embraced
Posted on July 21, 2010 at 3:24 pm
My brother-in-law had our 13-year-old son Cole on a camping trip in Lily Bay, Maine—near the Canadian border—with his cousins last week. This shared shot (from my home state) speaks to brand essence in that part of our world, no?
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YMCA Changes Its Logo
Posted on July 19, 2010 at 2:29 pm
Last Monday, I was asked by The Washington Times to comment on the change of the YMCA to The Y, a logo that had remained unchanged since 1967. The reporter took good notes so I didn’t have to: Burkey Belser, president of Greenfield/Belser Ltd., a well-known brand design firm in Washington, agrees with the updated [...]
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Greenfield/Belser Clients Shine at AAM-MAAs
Posted on July 1, 2010 at 3:16 pm
At the recent Association for Accounting Marketing (AAM) Annual Conference in Washington D.C., two Greenfield/Belser clients were honored with Marketing Achievement Awards (MAAs). Texas-based Weaver was awarded best in category for their new logo design. The southeastern region’s Dixon Hughes was recognized as best in category for recruiting campaign (including an innovative website incorporating social [...]