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	<title>Brand Thinking</title>
	<link>http://www.greenfieldbelser.com/blog</link>
	<description>Brand Thinking from Greenfield Belser</description>
	<lastBuildDate>Thu, 02 Feb 2012 16:56:54 +0000</lastBuildDate>
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		<title>How to Create a Strategic Marketing Plan</title>
		<description><![CDATA[One of Greenfield/Belser&#8217;s senior strategists, Kim Proxmire, recently wrote an article on how businesses can create a strategic marketing plan. Here is an excerpt: Even in a compromised economy, the only bad marketing is no marketing. Only slightly better than no marketing is aimless marketing, with no strategic plan—particularly when resources are thin and competition [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/02/how-to-create-a-strategic-marketing-plan/</link>
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		<title>Fresh Brands</title>
		<description><![CDATA[Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/02/fresh-brands/</link>
			</item>
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		<title>App of the Week: iTunes U</title>
		<description><![CDATA[App of the Week: http://itunes.apple.com/us/app/ It&#8217;s not often that a company tries to revolutionize an industry outside itself. But Apple is doing just that. The company is attempting to revolutionize the education industry by providing inexpensive, interactive and engaging alternatives to university textbooks. Lost in the shuffle of the Digital Textbook announcement was a new iPhone [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/01/app-of-the-week-itunes-u/</link>
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		<title>Site of the Week: Burr Pilger Mayer, Inc.</title>
		<description><![CDATA[Site of the Week:  www.bpmcpa.com While surfing the web this week, we came across Burr Pilger Mayer&#8217;s (BPM) &#8220;people&#8221; page and thought it was a fun and creative take on what can often resemble your high school year book. After a few seconds on the page, the employee photos change to pictures of their hobbies and [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/01/site-of-the-week-burr-pilger-mayer-inc/</link>
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