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	<title>Brand Thinking</title>
	<link>http://www.greenfieldbelser.com/blog</link>
	<description>Brand Thinking from Greenfield Belser</description>
	<lastBuildDate>Wed, 16 May 2012 13:45:52 +0000</lastBuildDate>
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		<title>Site of the Week: Scale of the Universe 2</title>
		<description><![CDATA[I know, I know. We&#8217;re moving away from Flash. But there are some pretty cool things you can do with it. Enter Scale of the Universe 2 by HTwins.net. By using the scroll bar to zoom in and out, you can click on objects to learn more about the scale of the universe. Why do [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/scale-of-the-universe-2/</link>
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		<title>Integrated Marketing: Persistence is Crucial</title>
		<description><![CDATA[In a recent column published in Businessweek, Steve McKee hones in on what he describes as, “public enemy No.1 in today’s marketing environment: fragmentation”. Fragmentation is the gradual decay of a company’s core message and brand as it is spread across different channels of communication. Companies have a wide variety of options when deciding where [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/integrated-marketing-persistence-is-crucial/</link>
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		<title>Why I&#8217;m Betting On Facebook</title>
		<description><![CDATA[I&#8217;ve been chatting with our friends the past few weeks about the upcoming Facebook offering. Obviously, everybody wants in, but it doesn&#8217;t appear many who aren&#8217;t pension funds or the 1/10th of one percenters are likely to get a bite at the Apple (Oops, wrong company. Cuddle up with the &#8216;Book?). We bank with Smith Barney [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/why-im-betting-on-facebook/</link>
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		<title>Moms Create Marketers</title>
		<description><![CDATA[When my mother died two years ago, I hardly thought about it at all. I was busy with the arrangements and, frankly, done with the process of dying. It takes its toll. Caretakers are getting more sympathy for their troubles recently but the emphasis is and, should be, on the passing life. Lately, I have [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/moms-create-marketers/</link>
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