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Tag: AdWords
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Online Marketing Popularity Rises
Posted on September 7, 2011 at 9:30 am
Small and midsize business marketing budgets are shifting online. From their recent study, SMB gurus BIA/Kelsey predict that 70% of SMB marketing will be online by 2015. They count it, we make it happen. Every day, we’re helping traditional print clients branch out and explore online options. To test the waters, we often start with [...]
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Pay by the Click?
Posted on July 14, 2011 at 10:34 am
Do people who select professional services firms actually click on the ads placed next to Google’s search results? Providers of professional services, especially attorneys, argue over that question. Enough already! The obvious answer is YES. The first evidence is the $28 billion Google earns annually from AdWords—all from clicks, including many by people who hire [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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Effective Landing Pages: Converting the User to a Buyer
Posted on February 16, 2011 at 4:27 pm
Here is the situation: I’ve convinced my team and management to move forward with an SEM campaign. I’ve carved out money in our budget for the pay-per-click ads, determined the services I want to promote, finalized keyword groups and ad copy, and have given Google AdWords the greenlight to start. But, assuming everything goes according [...]
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Do Not Track
Posted on December 3, 2010 at 2:48 pm
In the world of marketing, honing in on our target market is key to any successful advertising or branding campaign. No firm wants to waste money on any marketing that will never reaches their target audience. As the Internet has evolved, the popularity of online advertising has skyrocketed. Part of this increase is due to [...]
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Make Paid Search Ads Work Better
Posted on October 20, 2010 at 1:07 pm
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make Paid Search Ads Work Better Here’s how to optimize your SEM campaign: Determine your budget – the number of keywords and how competitive those are will give you a cost range. Put [...]