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Issue 22

Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead

By Burkey Belser and Sue Allison

We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.

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Issue 21

Your Client Feedback Program May Not Lead to Satisfied Clients

By Sue Allison

I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”

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Issue 20

In Client Interviews, How Questions Are Asked Really Matters

By Greg Newman

In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?

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Recent Posts

Marketing 2009: A Game Plan for the Recession

By Joe Walsh

Posted on 11/28/08 at 9:00 am

year has passed since we last broached this subject and the situation hasn’t gotten a bit better. In fact, it’s much worse. Windows on the taller buildings on Wall Street are being nailed shut, and coal is beginning to look like a sensible and thoughtful holiday gift. So what do we do now? More of the same? In a way. Only more so.

In the words of Peter Drucker, the father of modern management, “…the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs.’”

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Part 2: The Fifth Dimension - Search Marketing

By Joe Walsh

Posted on 03/05/08 at 4:27 pm

Online advertising can help you reach buyers in ways that are more directly measurable. But navigating, choosing and bargaining within the mysterious world of online media can offer as much risk as reward. Last month we introduced online advertising in Part I: The Fifth Dimension. This month, we’ll share some ideas on how to implement your online campaign.

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