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Brief Online Surveys Drive Attention
Posted on April 26, 2011 at 9:24 am
Sometimes I feel like Rumplestiltskin, jumping up and down, ready to split in two as I try to convince clients to use thought leadership as a marketing tool. Only Fulbright and K&L Gates in the legal world made a sustained run at it as far as I can remember. Accounting firms get it, but even [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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Effective Landing Pages: Converting the User to a Buyer
Posted on February 16, 2011 at 4:27 pm
Here is the situation: I’ve convinced my team and management to move forward with an SEM campaign. I’ve carved out money in our budget for the pay-per-click ads, determined the services I want to promote, finalized keyword groups and ad copy, and have given Google AdWords the greenlight to start. But, assuming everything goes according [...]
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Make Banner Ads Work Harder
Posted on November 10, 2010 at 10:14 am
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make banner ads work harder Increase the efficiency of your online advertising: Display your banner ad on sites that have a network of media properties, not just the one website. Analyze the campaign [...]
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Make Paid Search Ads Work Better
Posted on October 20, 2010 at 1:07 pm
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make Paid Search Ads Work Better Here’s how to optimize your SEM campaign: Determine your budget – the number of keywords and how competitive those are will give you a cost range. Put [...]
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Part 3: The Fifth Dimension – Display Advertising
Posted on April 10, 2008 at 4:25 pm
In this final installment of “The Fifth Dimension,” we want to introduce you to the world of display advertising.