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Tag: Branding
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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Will Companies Flock to New Twitter Branding?
Posted on December 22, 2011 at 11:57 am
What is a marketer to do with the ever-expanding world of social media? Lately it seems that every time you turn around, someone else seems to be launching a new site with opportunities of extending your brand reach. First there was Facebook. Then, last month, Google+ opened for business. Now there’s Twitter, which has just [...]
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Branding Blunders
Posted on December 20, 2011 at 1:49 pm
A bald man in a white muscle tee. The “swoosh.” Two golden arches. A panda bear on all fours. These images, the logos for Mr. Clean, Nike, McDonald’s and the World Wildlife Fund, respectively, are intimately connected to the brands they convey. Whether you are selling a floor cleaner or promoting a charity, your branding [...]
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Site of the Week: Hahn & Hessen
Posted on December 13, 2011 at 2:55 pm
Site of the Week: http://hahnhessen.com/ Congratulations to Hahn & Hessen on the launch of their new website and brand! Hahn & Hessen is a mid-sized, commercial-oriented law firm that focuses on finance, debt and commercial businesses. Their attorneys represent industry leaders in all aspects of banking, corporate finance, securities transactions, commercial litigation and alternative dispute resolution, [...]
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What Makes An Ad Memorable?
Posted on August 3, 2011 at 4:10 pm
We strive to make all our clients’ ads memorable. When years later, someone recalls one of our ads, it reminds us that we often succeed. When Canadian law firms McMillan LLP and Lang Michener LLP merged to form the powerhouse McMillan LLP, the combination resulted in expanded offerings in specialized areas of corporate law and [...]
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What is a Brand?
Posted on July 18, 2011 at 11:15 am
We’re now into our third decade of research, strategy and design helping professional and other relationship service providers build and improve sharp brands. All these years later, we still encounter, on a daily basis, questions about what a brand is. The best definition we’ve heard is “it’s a unique identity based on a promise of [...]