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Tag: Client Loyalty
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ROInterest
Posted on January 13, 2012 at 12:25 pm
Like many of you, we’ve learned that the highest immediate return on marketing dollars is realized in interviews with existing clients. Think about it. The cost of interviews with a professional interviewer is somewhere in the neighborhood of $1,500 per client. Let’s do the math. $1.5k is less than a quarter-page ad in a glossy [...]
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Greenfield/Belser’s Annual Holiday Book Mailer
Posted on December 21, 2011 at 7:49 am
As we embark on the holiday season, its easy to get sucked into last minute deadlines, meetings and project madness. Taking on our Annual Holiday Mailer unites our employees. We all pitch in with wrapping, stuffing and packaging the mailer. It gives us a much-needed break to remember what the season is all about. Each [...]
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Power to the People
Posted on March 1, 2011 at 4:17 pm
As a self-proclaimed foodie, there are few things I enjoy more than going to a fantastic restaurant, having a delicious meal and telling everyone about my incredible find. I take my duty as a foodie very seriously and therefore, when I recently visited New York City, I knew I couldn’t eat at the run-of-the-mill tourist [...]
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Embrace Your Mistakes
Posted on February 17, 2011 at 12:35 pm
Nobody likes to admit they’re wrong. We all HATE doing it! And when it comes to a company error, it’s even more difficult to step up and be held accountable for something that could put the company in jeopardy or even cost jobs. However, the Red Cross’ recent faux pas is a good example of [...]
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Google Trips, Then Recovers
Posted on December 2, 2010 at 3:43 pm
Did you see the article in Sunday’s New York Times article about the unscrupulous merchant who raised his Google rankings not by giving great service, but by doing just the opposite? In regards to ranking sites, Google has not cared whether the conversation was about Britney Spears’ open-wide taxi exits or Nelson Mandela’s inaugural address. [...]
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Site of the Week: Asher Roth Music
Posted on November 22, 2010 at 2:35 pm
Website: AsherRothMusic.com Lessons to be learned from this site: This week’s “site of the week” may seem like an odd choice. A music site featuring over-sized photos of college students and random objects? What does that have to do with marketing professional services? In our line of work, we are constantly looking for new ways [...]