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Tag: Design
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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Site of the Week: Burr Pilger Mayer, Inc.
Posted on January 19, 2012 at 1:49 pm
Site of the Week: www.bpmcpa.com While surfing the web this week, we came across Burr Pilger Mayer’s (BPM) “people” page and thought it was a fun and creative take on what can often resemble your high school year book. After a few seconds on the page, the employee photos change to pictures of their hobbies and [...]
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Greenfield/Belser Holiday Cards Rank Highly This Season
Posted on January 12, 2012 at 11:46 am
Congratulations to our client McMillan whose holiday card was ranked by Precedent Magazine as one of the top five law firm holiday cards in 2011. This year our charge was to deliver holiday delight while highlighting the firm’s reach across Canada and beyond. With well wishes from each of McMillan’s office locations, we did just that in [...]
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What Makes An Ad Memorable?
Posted on August 3, 2011 at 4:10 pm
We strive to make all our clients’ ads memorable. When years later, someone recalls one of our ads, it reminds us that we often succeed. When Canadian law firms McMillan LLP and Lang Michener LLP merged to form the powerhouse McMillan LLP, the combination resulted in expanded offerings in specialized areas of corporate law and [...]
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Gut Check, Followed by a Gutter Check
Posted on June 3, 2011 at 11:32 am
One of our more senior designers, Torsten Mayer-Rothbarth, sent this link around to the firm. http://www.someecards.com/2011/04/26/uncomfortably-sexual-company-logos While you’ll enjoy the unintended sexual innuendo in all of these logos, it reminds me of a rule we use in our studio that marketers would be wise to implement in their shops: At the middle and end of [...]
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A New Generation of Technological Interaction
Posted on April 7, 2011 at 11:19 am
There’s a good chance that you’ve come across an already widely adopted “next-gen” technology, whether it’s a touch screen, artificial intelligence or motion tracking. While the majority of these new technologies are still being used for entertainment purposes, more and more researchers and hobbyists are finding uses for them in our everyday lives. What once [...]