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Issue 22

Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead

By Burkey Belser and Sue Allison

We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.

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Issue 21

Your Client Feedback Program May Not Lead to Satisfied Clients

By Sue Allison

I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”

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Issue 20

In Client Interviews, How Questions Are Asked Really Matters

By Greg Newman

In our recent "Marketing Hope" survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That's a smart move in any economy. But how do you extract the most value from those interviews?

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Recent Posts

Digital Marketing: The Facts and Future of Professional Services Marketing

By Burkey Belser and Joe Walsh

Posted on 10/27/09 at 11:50 am

Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI?

On October 22, we set forth best practices, including the need to integrate online and offline efforts, in a 90 minute Webinar.

Topics included:

  • How to develop a Web site that engages visitors
  • Building a Web presence, not just a Web site
  • Choosing among traffic building tactics

Download a copy of the PowerPoint slides, or view the Webinar in segments on YouTube.

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Listen to What Your Analytics Tell You

By Neil Williams

Posted on 05/26/09 at 12:08 pm

You’ve heard the analogy, building a web site is like building a house. And it takes just about as long to do it well. As a result, after investing the time, expense and emotional capital to get the job done, most professional service firms simply move into their new site and do minimal upkeep. Some light cleaning, yes, but no renovations based on user analytics. Big mistake.
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