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Tag: Innovation
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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App of the Week: iTunes U
Posted on January 25, 2012 at 4:26 pm
App of the Week: http://itunes.apple.com/us/app/ It’s not often that a company tries to revolutionize an industry outside itself. But Apple is doing just that. The company is attempting to revolutionize the education industry by providing inexpensive, interactive and engaging alternatives to university textbooks. Lost in the shuffle of the Digital Textbook announcement was a new iPhone [...]
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Greenfield/Belser Holiday Cards Rank Highly This Season
Posted on January 12, 2012 at 11:46 am
Congratulations to our client McMillan whose holiday card was ranked by Precedent Magazine as one of the top five law firm holiday cards in 2011. This year our charge was to deliver holiday delight while highlighting the firm’s reach across Canada and beyond. With well wishes from each of McMillan’s office locations, we did just that in [...]
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Branding Blunders
Posted on December 20, 2011 at 1:49 pm
A bald man in a white muscle tee. The “swoosh.” Two golden arches. A panda bear on all fours. These images, the logos for Mr. Clean, Nike, McDonald’s and the World Wildlife Fund, respectively, are intimately connected to the brands they convey. Whether you are selling a floor cleaner or promoting a charity, your branding [...]
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App of the Week: Vidify
Posted on December 20, 2011 at 1:45 pm
Making music videos from your content created on an iPhone is nothing new. iMovie does it best, but all the work required just to make a 45-second video doesn’t always make sense. Vidify has remedied that problem by making it possible for you to take your own footage and photos and turn them into a [...]
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App of the Week: Flipboard
Posted on December 13, 2011 at 11:48 am
Flipboard was named Apple’s iPad App of the Year for 2010. The icing on the cake is that this past week, it was finally added to the iPhone app store, which is why we’ve selected it as our App of the Week. Flipboard’s intuitive design elements make its addition to the iPhone standout. It comes with [...]