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Issue 24
Issue 23
Conceiving and Raising Brands
By Burkey Belser
Lately—well, in the last 20 years or so—we’ve noticed many of the brands we’ve created go astray. All the money, time and effort spent in creating the brand is forgotten, as the brand grows older. Recently—well, in the last year or so—we’ve determined to take a close look at this drift in order to help our clients sustain their brands.
Issue 22
Marketing Hope Is Alive and Well:
Top Firm Marketers Reveal Their Plans for the Year Ahead
By Burkey Belser and Sue Stock Allison
We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA's Law Practice magazine.
Recent Posts
Third Webinar (Part 3 of 3): Posted on YouTube!
By Gayatri Bhalla
Posted on 03/08/10 at 2:02 pm
Our latest webinar, “Pioneering the Digital Relationship,” is now available in segments on YouTube.
On March 3, Gayatri Bhalla presented this third and final webinar of our three-part series on digital marketing. She discussed how a digital strategy—using tactics such as search marketing and social networking—can amplify your brand message and reach the right prospects and clients at the right time. More specifically, attendees learned how SEO, SEM and social media would play a role in their firm’s future.
Be on the lookout for Digital Marketing 2010, which will be sent to registrants of our webinar series.
Connect with us and others that participated in this webinar:
Tags: Marketing, On Technology
Next Webinar (Part 3 of 3): Pioneering the Digital Relationship
By Burkey Belser and Gayatri Bhalla
Posted on 03/01/10 at 5:25 pm
Join Burkey Belser and Gayatri Bhalla for the final webinar of our three-part series:
Pioneering the Digital Relationship
Wednesday, March 3; 2:00–3:00 PM EST
During “Pioneering the Digital Relationship,” we’ll discuss how a digital strategy—using tactics such as search marketing and social networking—can amplify your brand message and reach the right prospects and clients at the right time.
You will learn:
- How SEO, SEM and social media will play a role in your firm’s future
- And more.
Register Now!
Reserve your webinar seat at: https://www2.gotomeeting.com/register/645706218
Connect with others participating in this webinar:
Tags: On Technology
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New Blog Post:
The Recovery Is Harder Than the Recession
Posted on 7/27/2010
RT @gbhalla: Our Digital Advertising 101 #DCWeek presentation tomorrow is sold out, but if U arrive by 845am, U should be able 2 squeeze in.
tweet made on 07/30/2010 on the web