Our latest webinar, “Designing the Interactive Experience,” is now available in segments on YouTube.

Burkey Belser and Gayatri Bhalla shared best practices to make websites more effective and enticing to clients, as well as how to use SEO to make the experience a success.

Join us this Wednesday at 2 p.m. EST for the last webinar in our three-part series, “Pioneering the Digital Relationship.” Reserve your webinar seat at: https://www2.gotomeeting.com/register/645706218

Join us for our next Webinar:

Designing the Interactive Experience

Wednesday, February 24; 2:00–3:00 PM EST

Join Burkey Belser and Gayatri Bhalla on February 24th at 2 PM for the next Webinar in our series. All delivered in 60-minutes on your own desktop.

You will learn:

• How to create an effective, SEO-friendly Web site.
• And more.

Register Now! Reserve your Webinar seat at: https://www2.gotomeeting.com/register/927177267

Join us for our next Webinar:

Finding and Choosing Professionals on the Web
(Professional services buyers speak again)

Wednesday, February 17; 2:00–3:00 PM EST

Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presents Greenfield/Belser’s and The Brand Research Company’s recently completed findings drawn from an online survey of executive-level buyers of accounting, consulting and legal services across the U.S. It covers how, where and what they search for online as they consider firms like yours.

Join Burkey Belser and Sue Stock Allison on February 17th at 2 PM as they share these primary research results and insights about how to adapt your Web site and digital strategies to align with buyer habits. All delivered in a 60-minute Webinar on your own desktop.

You will learn that executive-level buyers are online in droves and…

• Why search engines are critical and which keywords they target
• How online behavior has changed offline habits in the past five years
• Which Internet sources are considered the most important in their searches
• Why the quality of your Web site is critical
• The path buyers take when they reach your site
• How they are using social media, blogs, video and your e-communications
• And more critical information about your buyers online.

Register Now! Reserve your Webinar seat at: https://www2.gotomeeting.com/register/586345346

We were chatting in our studio the other day about art direction.

The question in front of us was how to give direction in a way that helps designers or writers correct the work by themselves. But I realized the conversation also applies to professional services proposals and pitches. It applies to a consultant’s recommendations to her client’s board and certainly, a litigator’s argument before a jury.

Art direction seeks to help the creative team focus their attention on the white line in the middle of the road. It’s so easy to drive off into the bushes. Even the simplest lapse in understanding will send the communication approach careening over the cliff. It never ceases to amaze me. But, as a result, I keenly feel my responsibility to give adequate and appropriate art direction.

Our design team has all heard me drone on about the three stages of design: great idea, great design and great execution. We do all three before a piece goes out the door, but not without some serious emotional cost in our creative environment. Could there be an easier way than our process currently allows? I’d like to suggest it may lie in asking yourself a simple question that allows you to art direct yourself: “What’s your takeaway?”

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