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Tag: Recession
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The Recovery Is Harder Than the Recession
Posted on July 27, 2010 at 9:16 am
The Great Recession was hard enough. We had to let good people go. My guess is you did, too. We know marketing departments were decimated in general. All that was painful and grossly unfair. Who would have thought the recovery could be harder? Stressful times when the entire world worried about survival, jobs, the future. [...]
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Three Questions That Will Change Your Business in 2010
Posted on March 16, 2010 at 3:42 pm
A couple of weeks ago I was asked to visit Charlotte, NC (thanks to my friend, Bob Silvy) to join the publisher’s retreat of the American City Business Journals. (That’s right. Your local business journal. There are 53 nationwide.) Three of us took the podium representing banking, real estate and legal, three of the leading [...]
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Average Marketing Budgets and Expenditures for the Legal and Accounting Industries
Posted on June 3, 2009 at 11:15 am
In response to a client question about average marketing budgets and expenditures for the legal and accounting industries, I conducted some research with the help of the Association for Accounting Marketing (AAM), the Legal Marketing Association (LMA) and a good old-fashioned Google search.
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“We” is the New Black
Posted on May 17, 2009 at 4:46 pm
Thanks to our collective real concern about corporate conduct, the global Great Recession and the nearly mystical attraction social media currently enjoys, the concept of “transparency” is now all the rage. Many companies are changing their message from ” This is what I can do” to “Dudes, this is what we can do together!”
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Marketing 2009: A Game Plan for the Recession
Posted on November 28, 2008 at 9:00 am
A year has passed since we last broached this subject and the situation hasn’t gotten a bit better. In fact, it’s much worse.
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A Marketing Meditation for Recession Jitters
Posted on November 26, 2007 at 5:00 pm
There’s not much that gives management of professional service firms greater pain than reports of a potential recession or a prolonged unstable economy.