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Tag: Twitter
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Will Companies Flock to New Twitter Branding?
Posted on December 22, 2011 at 11:57 am
What is a marketer to do with the ever-expanding world of social media? Lately it seems that every time you turn around, someone else seems to be launching a new site with opportunities of extending your brand reach. First there was Facebook. Then, last month, Google+ opened for business. Now there’s Twitter, which has just [...]
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Branding Blunders
Posted on December 20, 2011 at 1:49 pm
A bald man in a white muscle tee. The “swoosh.” Two golden arches. A panda bear on all fours. These images, the logos for Mr. Clean, Nike, McDonald’s and the World Wildlife Fund, respectively, are intimately connected to the brands they convey. Whether you are selling a floor cleaner or promoting a charity, your branding [...]
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11 Tips for Increasing Blog Rankings on Search Engines
Posted on December 16, 2011 at 12:28 pm
Here are a number of tips that can help get your blog better visibility, which in turn will increase its search engine rankings: Links 1. Use your social media to promote the blog. New posts are great content for these mediums. (post to Facebook and Twitter and link back to your blog). 2. Continue to [...]
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Four Steps to Creating Content for a Social Media Community
Posted on December 8, 2011 at 3:31 pm
We just finished reading Radian6’s November 2011 eBook “Four Steps to Creating Content for a Social Media Community.” We are happy to say that it is choc-a-block full of great advice for anyone looking to improve the content and reach of their social media. The book explains how to combine your expertise and enthusiasm [...]
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Who is in Control – You or Twitter?
Posted on June 23, 2011 at 10:09 am
Every time you update your company’s Twitter feed with a new tweet, whether personal or professional, both you and your firm are newly exposed to examination by the world at large, as Sarah Palin recently learned. Each tweet becomes a direct reflection of your company’s image. So how much damage can 140 characters do? Ask [...]
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How To Tweet With Substance
Posted on March 23, 2011 at 2:00 pm
Let’s say you’ve started with Twitter. Now what? Your business can hardly be broken down in 140-character posts. Twitter can be incredibly relevant to your business–here’s how to use it well: Link to relevant breaking news. A tweet does not have to contain all the details–just the headline and then a link (using a URL [...]