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Tag: Web 2.0
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]
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Site of the Week: The Chase
Posted on March 14, 2011 at 11:56 am
Website: TED: Ads Worth Spreading: The Chase Lessons to be Learned: With an abundance of video editing software that is often built into computers now, anyone can create a video and post it online. But it’s another thing entirely to develop a video that someone will actually watch. The Chase showcases the different software and [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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Site of the Week: Play Spent
Posted on February 14, 2011 at 12:32 pm
Website: www.PlaySpent.org Lessons to be Learned: PlaySpent.org has created a clever site to deliver a cruel lesson: for most Americans who live from paycheck to paycheck, losing your job may mean quickly losing everything comfortable and familiar about your life. Living on a low wage forces tough decisions, none of them particularly good. What’s wonderful? [...]
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Services Branding Power Leads Its Clients By Example
Posted on February 2, 2011 at 6:00 am
gbltd.com Champions the Interactive Experience Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and [...]
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Seeing Stars: How to Stand Out in the Firmament
Posted on April 30, 2010 at 10:50 am
I have to stop thinking of our website as the center of our marketing universe. It’s simply no longer the case. Recently, I was looking up at the night sky when it occurred to me that the canopy of stars above me is very much like the Internet. There are, after all, more than 150,000,000 [...]