Our latest webinar, “Designing the Interactive Experience,” is now available in segments on YouTube.

Burkey Belser and Gayatri Bhalla shared best practices to make websites more effective and enticing to clients, as well as how to use SEO to make the experience a success.

Join us this Wednesday at 2 p.m. EST for the last webinar in our three-part series, “Pioneering the Digital Relationship.” Reserve your webinar seat at: https://www2.gotomeeting.com/register/645706218

Join us for our next Webinar:

Designing the Interactive Experience

Wednesday, February 24; 2:00–3:00 PM EST

Join Burkey Belser and Gayatri Bhalla on February 24th at 2 PM for the next Webinar in our series. All delivered in 60-minutes on your own desktop.

You will learn:

• How to create an effective, SEO-friendly Web site.
• And more.

Register Now! Reserve your Webinar seat at: https://www2.gotomeeting.com/register/927177267

No headline news here, but the economic times have brought the value all professional service firms deliver to clients into sharp focus.

Example: In the legal sector, organizations like the Association of Corporate Counsel (ACC) have given new voice and clarity to the conversation about value. In fact, the ACC’s Value Challenge issues a clarion call and explains the elements of value as defined by in-house buyers of legal services. You can check out those elements and learn more about them at http://www.acc.com/valuechallenge/.

In response, West Virginia-based Steptoe & Johnson, a major player in the energy and other critical sectors across KY, OH, PA and WV, is rolling out a new brand program that puts the challenge at the heart of its internal and external communications. A “re-skinned” Web site (http://www.steptoe-johnson.com/), internal training and supporting new business pitch materials are organized around the ACC’s essentials of value: Relationships, communication, budgeting and staffing, knowledge sharing and results.

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The World Wide Web is a vast universe, proliferated with Web sites, social networks and interactive media. All of them are created with one goal in mind: to deliver information. And by “information”, I don’t mean long narratives or factual data. Whether it’s in the form of video, a Facebook profile or an interactive portfolio, anything that’s intended to communicate something—even if it’s a simple feeling—is information. In fact, because information is a very misleading term, the interactive community prefers to call it “content.” A List Apart goes even further by defining an actual strategy for Web content.

The Marriage of Substance and Style

All too often, content is offered up as pure aesthetics—or else it’s dumped on a page in a series of uniform, uninteresting paragraphs. Consequently, Web sites that engage both our emotion, and intellect are rare. It’s similar to dating. One might have curves in all the right places but not personality, while another might be smart and ugly. Either way you find yourself wanting more.

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Today it’s easy to be overloaded by information. To combat the bombardment of world news, trends, and trivial facts, a specialized field of graphic design has flowered with the promise to help marketers make your word-centric Web sites, PowerPoint presentations, pitch material and other communications more compelling and easier to absorb. The field sometimes called as “information visualization” takes on the daunting task of creating simple and clear ways of displaying complex information. For years, this has been referred to as information design. View full article