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Tag: YouTube
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Site of the Week: Box.net
Posted on June 30, 2011 at 9:30 am
Box.net is a simple and straightforward way to manage your documents online. While their main website does a solid job at explaining how their services work, it may be worth your time to check out their YouTube page. We like how they use YouTube’s most salient features and custom branding to good effect. By using YouTube’s playlist [...]
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What Makes a Great Video?
Posted on June 1, 2011 at 10:12 am
Talking heads may already be all over your website if your goal was to join the video revolution. But talking heads rarely hold your attention for long. What holds your attention is a great idea authentically executed. Here’s an excellent example. A budget, professional actors and a Hollywood director have no role in this video [...]
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Turn Your Focus
Posted on May 9, 2011 at 9:47 am
All too often, we focus on ourselves. It’s a natural tendency, particularly in the business world where our marketing efforts generally promote our own companies. But what if, just for a second, we turned our focus to those who benefit from working with us. Google did just that in a spot that aired last week [...]
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]
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Social Media Changing Inter-Personal Relationships
Posted on March 16, 2011 at 9:32 am
It appears social media is changing interpersonal relationships today. Due to the growth of Facebook, LinkedIn, Twitter and other social media outlets, people now “feel more connected to one another on a more intimate level,” despite the fact they may have never met in person or met only a few times. Based on all of [...]
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Site of the Week: The Chase
Posted on March 14, 2011 at 11:56 am
Website: TED: Ads Worth Spreading: The Chase Lessons to be Learned: With an abundance of video editing software that is often built into computers now, anyone can create a video and post it online. But it’s another thing entirely to develop a video that someone will actually watch. The Chase showcases the different software and [...]