Marger Johnson

Turning strategies into action

Size doesn’t matter as much as courage and vision. Marger Johnson & McCollom is just 20 lawyers in Portland, Oregon. But their vision is highly focused—even in the highly focused world of intellectual property.

Their primary specialty is electrical patents. Very often the inventions they patent don’t show up as familiar products. Instead, they power other products, much like “Intel inside.” But the products are cutting-edge. So we created a takeoff of the Sharper Image catalogue for the firm’s brochure, Web site and ads. The identity was, ironically, inspired by old technology—Hollerith punch cards—but the graphic message seems somehow very contemporary.