Navigant Consulting

Turning strategies into action

Navigant Consulting is a specialized consultancy focusing on performance improvement, risk management and conflict resolution across 42 international offices. While its client work and reputation expand around the globe by word of mouth, smart advertising is accelerating awareness of the Navigant brand.

The current campaign combines the intelligent illustrations of Craig Frazier with hard to miss media placements. The executive business traveller will not just see Navigant as they come and go in places like O'Hare International Airport or London's Cannon Street Station, they'll see Navigant dominate those places in the most highly trafficked locations. The media strategy is pretty simple and can be summed up in three words: do less better.