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How to Develop an Effective Media Plan
You've done the impossible: engineered a consensus of your marketing committee on a new ad campaign. Better yet, they've approved the creative! Now you need to develop an effective media plan.
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Financial Marketing
At last count we tallied six banks using some variation of the promise, “Not Your Typical Bank.” Which leads us to wonder how to tell the six apart. We might suggest, “Your Typical Bank” as an option. We’re poking fun, but finding a unique position and making it your own is hard work in banking or any other financial service. After all, “Not Your Typical Bank” undoubtedly began with research about buyer dissatisfaction. Unfortunately, everyone appears to have reached the same lame creative conclusion. Time to try harder. As Yogi Berra advised, “Hit ‘em where they ain’t.”
Clients include:
Allied Capital
American Institute of Banking
Bank 2000
Bay National Bank
City National Bank
Federal Retirement Thrift Investment Board
Infrastructure Capital Group
Mortgage Bankers Association
U.S. League of Savings Association
Weinberg Group
