Public Relations

No public relations, thank you.

We Don't Do PR

It is a different discipline from ours. Because we are so often asked for public relations consultants, we have created a profile of many consultants around the country who come recommended by our clients. However, for a select few whom we can personally recommend, we pass these names along only as a service to our clients.

How come public relations is not a service you offer?

We just don’t want to. It took us a long time to understand what reporters want. Imagine at 9:00 in the morning, a reporter sitting in front of a blank sheet of paper. At 4:00 in the afternoon, that paper had better be filled. That’s their job. We don’t envy them.

Our job is to make a company come alive in the marketplace just like Pinocchio becomes a real, little boy. We can’t do our job in the same timeline that a reporter—or publicist—must do theirs. In addition, we don’t maintain a list of contacts as extensive and as well-greased as a PR firm. We know a lot of people in the media that we keep in touch with—but for different reasons. We’re looking to keep in touch with long-term trends, not daily firestorms.

Public relations is a different business with a different profit model. We insist that our clients have a public relations component to their market strategy. They would be foolish not to. There is tremendous synergy in the work of public relations experts and our work. And tremendous respect, one for the other. But it’s not what we do.