Gayatri joins Greenfield/Belser with over a dozen years of experience in the interactive marketing and strategy disciplines. She has worked with a wide range of Fortune 500 and industry-leading clients including GlaxoSmithKline, Pfizer, Morgan Stanley, Bank of America, American Home Products, Federated, Donna Karan, Millennium Pharmaceutical, MedImmune, Siemens Medical, sanofi aventis, bioMerieux, Roche Pharmaceuticals, Brigham and Women’s Hospital, AT&T, and more. Her experience spans the public, private and non-profit sectors, and she has served as a Special Assistant to the Chairman of the Securities and Exchange Commission. One could say that she specializes in highly regulated industries; we like to say she understands the issues that keep you up at night.
Past client engagements include user experience design for an online health portal targeted to seniors, integrated product launch strategy and execution for a blockbuster vaccine product, global Web strategy for a leading diagnostics corporation and interactive dashboard design and development for a leading investment bank.
She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.
BORN:
La-La Land.
GREW UP:
L.A. and Bombay.
EDUCATION:
In progress, but along the way earned a B.A. in Political Science (nearly minoring in Russian) at U.C. Berkeley, and earned an M.B.A. from Yale.
EMPLOYMENT HISTORY:
Specialize in highly regulated industries: finance, telecommunications and health care. Have worked with some of the best brands in the business: Morgan Stanley, AT&T, Pfizer, GlaxoSmithKline, Federated and many, many more. Served stints in all three sectors (public, private, and non-profit)—all focused on deriving key customer insights, creating actionable strategies and designing and implementing breakthrough marketing programs.
WHEN I'M NOT WORKING, I PARTICULARLY ENJOY:
Hanging with the family and taking advantage of all that D.C. has to offer.
Gayatri joins Greenfield/Belser with over a dozen years of experience in the interactive marketing and strategy disciplines. She has worked with a wide range of Fortune 500 and industry-leading clients including GlaxoSmithKline, Pfizer, Morgan Stanley, Bank of America, American Home Products, Federated, Donna Karan, Millennium Pharmaceutical, MedImmune, Siemens Medical, sanofi aventis, bioMerieux, Roche Pharmaceuticals, Brigham and Women’s Hospital, AT&T, and more. Her experience spans the public, private and non-profit sectors, and she has served as a Special Assistant to the Chairman of the Securities and Exchange Commission. One could say that she specializes in highly regulated industries; we like to say she understands the issues that keep you up at night.
Past client engagements include user experience design for an online health portal targeted to seniors, integrated product launch strategy and execution for a blockbuster vaccine product, global Web strategy for a leading diagnostics corporation and interactive dashboard design and development for a leading investment bank.
She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.
